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Napkin
3 min readJul 20, 2024

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In January 2021, Fabian and I decided to go all-in on Napkin. Quitting our jobs and burning our savings was a tough decision, but the problem we saw was too gruesome to ignore.

We saw the attention economy taking over, keeping us constantly busy, robbing us of valuable time to think, reflect, and grow. We saw more and more people being stressed out, nervous, anxious, restless, unhappy about how they spend their time.

But we also saw a simple way to fix this. Unfortunately, simple doesn’t mean easy. That’s why we are so proud to tell you that as of today…

Napkin is Available on the App Store

Napkin helps intentional people like you to take back control, and to decide which thoughts and ideas you actually want to shape your mind.

On social media and digital news, everything is curated to maximize our attention, to show us more ads, to sell us more products, to make more money. Instead of being nurtured, we are harvested.

All this noise is crowding out the wholesome thoughts that make us feel alive, the inspiring ideas that give us purpose, the quotes that contain wisdom and the perspectives that make us wonder. Today is the day to get…

The Safe Space for Your Best Ideas

When you come across a good quote you don’t want to lose, adding it to your Napkin is easy: share text from other apps, scan from a book, dictate, or type it in with your keyboard. Done.

Napkin Understands Your Ideas and Connects them by Topic

Your personal flow of ideas makes you feel grounded and inspired. For more focused reflections, your personal AI suggests the right topics at the right time.

Enjoy Personally Curated Moments of Reflection

Being grounded in the ideas you collected will change how you navigate the world: you’ll feel more focused and calm.

Of course, Napkin is not done yet. It’s still an early version, but we are glad it already makes people happy around the globe.

“Instead of mindlessly scrolling social media in the morning Napkin provides introspection. It keeps me grounded and prepared for the day ahead.” — Louis, Pune

“Napkin’s Daily Flow is a personally curated inspiration coach in my pocket and I love it. It keeps me inspired and creative.” — Sean, Dagsboro

“The joy of rediscovering forgotten quotes is magical.” — Dave, Lisbon

A huge thanks to thousands of pioneers who explored this with us and tested the beta. We would not have made it without your support — morally and financially.

If you have an account already, your email logins are still valid, no need to open a new account with Apple ID.

Install the latest version, and let us know how you like it, and what to improve next.

Thank you,

Fabian & David

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