We think, therefore we are. — But why don’t we treat thinking accordingly?

Take a moment to explore your relationship to thought. It can change your life.

2 min readAug 14, 2022

Napkin explores better thinking. We want to know what better ways to think there are and how we can apply them. We started with creative thinking. We do this in a public dialog and — in parallel — develop an app incorporating our findings along the way. We are optimistic about uncovering simple truths that guide us to live a more inspired and mindful life.

A good starting point is an investigation of our relationship to thought. Participate in the survey linked below (~ 3 min.) to support the development of our — admittedly still too vague — hypothesis.

“The soul becomes dyed with the color of its thoughts.” — Marcus Aurelius

Thought is the coloring lens that shapes our perception of the world. And thought is the source of our identity. It can be an endless well of joy and the strongest driver of suffering.

We can’t underestimate the impact the quality of our thoughts has on the quality of our life. But do we treat thinking accordingly?

Is thinking something that merely happens to us, or is thinking something we do?

Can we deliberately influence our thoughts? And what do we do already — consciously or subconsciously — to do so? What is holding us back from doing it more often or in a better way?

Do we really know how to develop a great idea, or are we used to simply “think harder”?

Can we switch from a bad to a good mood by steering our thoughts as a good friend would? If so, why do we have bad moods then?

The best ideas come while showering? Really? The fact that this belief holds for ages points out how much we have to catch up on. Wouldn’t it be nice to have a slightly more reliable system?

Support our exploration by taking this survey. While there are no right or wrong answers, the survey will hopefully stimulate your and our awareness of this fluffy topic.

While thought is fundamental to our well-being as individuals and collectives, wisdom and the path to wisdom are not engrained enough in western culture.

We think we should change that.


➡️ Take the survey

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